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簡(jiǎn)介：PROCEDIASOCIALANDBEHAVIORALSCIENCES235201670–75AVAILABLEONLINEATWWWSCIENCEDIRECTCOM18770428?2016THEAUTHORSPUBLISHEDBYELSEVIERLTDTHISISANOPENACCESSARTICLEUNDERTHECCBYNCNDLICENSEHTTP//CREATIVECOMMONSORG/LICENSES/BYNCND/40/PEERREVIEWUNDERRESPONSIBILITYOFTHEORGANIZINGCOMMITTEEOFISMC2016DOI101016/JSBSPRO201611026SCIENCEDIRECT12THINTERNATIONALSTRATEGICMANAGEMENTCONFERENCE,ISMC2016,2830OCTOBER2016,ANTALYA,TURKEYEVALUATIONOFCORPORATESOCIALRESPONSIBILITYANDSOCIALMEDIAASKEYSOURCEOFSTRATEGICCOMMUNICATIONBAHADIRB?R?MAG?RDESVOCATIONALSCHOOL,CELALBAYARUNIVERSITY,G?RDES,MANISA,TURKEYABSTRACTGIVENTHATTHESUCCESSOFANYCORPORATIONDEPENDSONIMPROVINGPOSITIVERELATIONSHIPSWITHCUSTOMERS,CORPORATIONSNEEDTOHAVESTRATEGICMINDSETLEADINGTOLONGTERMENGAGEMENTWHENCUSTOMERSAREATTHECENTEROFCORPORATIONSTRATEGIES,ITISLIKELYTOGAINACCEPTANCEBYCUSTOMERSWITHTHEHELPOFSOMECOMMUNICATIONORIENTEDACTIVITIESTHISCONCEPTUALSTUDYSEARCHESFORHOWCORPORATIONSOCIALRESPONSIBILITYANDSOCIALMEDIAUSAGECOULDBECOMESIGNIFICANTCOMPONENTSCONSIDERINGSTRATEGICCOMMUNICATIONMANAGEMENTBYINDEPTHLITERATUREREVIEWACCORDINGLY,INTHEPROPOSEDMODEL,MAJORCONSTRUCTSOFSTRATEGICCOMMUNICATIONMANAGEMENTWEREINVESTIGATEDANDTHESECONSTRUCTSARELINKEDTOTHESTRATEGICCOMMUNICATIONMANAGEMENTASTHEANTECEDENTSOFSTRATEGICCOMMUNICATIONMANAGEMENT,CORPORATIONSOCIALRESPONSIBILITYANDSOCIALMEDIAUSAGEARECONSIDEREDCORPORATIONSOCIALRESPONSIBILITYINDICATORSARECONSIDEREDASENVIRONMENTALRESPONSIBILITY,EMPLOYEETALENTDEVELOPMENTPROGRAM,STAKEHOLDERDIALOGUEPROCESSANDSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENTSOCIALMEDIAUSAGEINDICATORSARECONSIDEREDASPROVIDINGONLINECOMMUNITIES,TIMELYUPDATES,PERSONALIZEDCOMMUNICATIONANDTRACKINGLARGESCALEOFDATA?2016THEAUTHORSPUBLISHEDBYELSEVIERLTDPEERREVIEWUNDERRESPONSIBILITYOFTHEINTERNATIONALSTRATEGICMANAGEMENTCONFERENCEKEYWORDSCORPORATESOCIALRESPONSIBILITY,SOCIALMEDIA,STRATEGICCOMMUNICATIONCORRESPONDINGAUTHORTEL905303727313EMAILADDRESSBAHADIRBIRIMCBUEDUTR?2016THEAUTHORSPUBLISHEDBYELSEVIERLTDTHISISANOPENACCESSARTICLEUNDERTHECCBYNCNDLICENSEHTTP//CREATIVECOMMONSORG/LICENSES/BYNCND/40/PEERREVIEWUNDERRESPONSIBILITYOFTHEORGANIZINGCOMMITTEEOFISMC201672BAHADIRBIRIM/PROCEDIASOCIALANDBEHAVIORALSCIENCES235201670–75STRATEGICTOOLLEADINGTOCONSUMERACCEPTANCELITERALLY,THEKEYFACTORFORTHESECORPORATIONSISTOESTABLISHCORPORATECULTUREASSOCIATEDWITHCONTRIBUTINGTOENVIRONMENTALRESPONSIBILITYINASUSTAINABLEWAYPETERSENANDVREDENBURG2009TRIEDTOUNDERSTANDHOWSOCIALLYRESPONSIBLEWAYOFTHINKINGMAYALTERINVESTMENTDECISIONSFORTHATREASON,INSTITUTIONALINVESTMENTORGANIZATIONSWHICHDESCRIBEDTHEMSELVESASSOCIALLYRESPONSIBLEWERECHOSENACCORDINGTOTHEIRPORTIONOFSHARESOFTHEENERGYCOMPANIESTOTALNUMBER18RESPONDENTSWHOWEREREPRESENTATIVESOFTHEEACHCOMPANYTOOKPARTINTHEINTERVIEWANDTHENALLTHECOMMENTSWERECATEGORIZEDTHERESULTSHAVESHOWNTHATCORPORATESOCIALRESPONSIBILITYWASASIGNIFICANTVARIABLEINDECISIONMAKINGPROCESSINCASEANACTIVITYHADRISKYASPECTSINORDERTOREDUCEPOTENTIALRISKSINVOLVINGTARGETMARKET,CORPORATESOCIALRESPONSIBILITYMIGHTBESEENASASTRATEGICCOMMUNICATIONTOOLBASEDONPERSUASIONFIG1AMODELOFSTRATEGICCOMMUNICATIONMANAGEMENTCORPORATESOCIALRESPONSIBILITYMIGHTALSOBEREGARDEDASAKEYINSTRUMENTTHATPAVESTHEWAYFORHAVINGMOREHARDWORKINGANDLOYALEMPLOYEESFORBUSINESSESFROMTHISPERSPECTIVE,VITALIANO2010EXAMINEDTHEEFFECTOFCORPORATESOCIALRESPONSIBILITYONDECREASINGTURNOVERRATESASAPARTOFSTRATEGICMANAGEMENTBASEDONEMPLOYEECOMMUNICATIONDATASETCONSISTEDOF84COMPANIESFROMFORTUNEMAGAZINE’STOP100LISTANDEACHCOMPANYEMPLOYEDMINIMUM1,000EMPLOYEESAFTERCONDUCTINGEMPLOYEESURVEYRANDOMLY,FINDINGSINDICATEDTHATTHEREWASARELATIONSHIPBETWEENCORPORATESOCIALRESPONSIBILITYANDPROFITMAXIMIZATIONBECAUSEWHENAFIRMBUILDSSOCIALLYRESPONSIBLEPOLICIES,ITWOULDBEEASIERFORFIRMTODECREASETURNOVERRATETHATCOSTS3,723USDOLLARSANNUALLYACCORDINGLY,CORPORATESOCIALRESPONSIBILITYLETSBUSINESSESTODECREASELABORTURNOVER,RETAINBETTEREMPLOYEESINLONGTERMANDINCREASEPROFITABILITYASRESULTSOFSTRATEGICCOMMUNICATIONMANAGEMENTPRINCIPLESHOEJMOSE,BRAMMERANDMILLINGTON2013EXAMINEDSOCIALRESPONSIBILITYINCOMPLIANCEWITHSUPPLYCHAINMANAGEMENTBYEVALUATINGASAMPLEOF178CORPORATIONSTHEIRSTUDYVALIDATEDTHERELATIONSHIPBETWEENSOCIALRESPONSIBILITYANDCORPORATESTRATEGYSPECIFICALLY,THERESULTSINDICATEDTHATSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENTCANBEMEANINGFULINBUSINESSTOCONSUMERSSECTORCONVERSELY,BUSINESSTOBUSINESSSECTORANDLOWCOSTPRODUCERSDISREGARDTHENOTIONOFSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENTRESULTSALSOSUGGESTEDTHATCORPORATIONSWHICHADOPTDIFFERENTIATIONSTRATEGIESAREMOREINTERESTEDINSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENT

簡(jiǎn)介：INTERNATIONALMANAGEMENTREVIEWVOL11NO2201598UNDERSTANDINGTHEEFFECTSOFSOCIALMEDIAANDMOBILEUSAGEONECOMMERCEANEXPLORATORYSTUDYINSAUDIARABIAEYADMAKKIANDLINCHINGCHANGDEPARTMENTOFELECTRICALENGINEERINGANDCOMPUTERSCIENCE,SCHOOLOFENGINEERING,THECATHOLICUNIVERSITYOFAMERICA,WASHINGTON,DC,UNITEDSTATES10MAKKICARDINALMAILCUAEDUANDCHANGLCUAEDUABSTRACTTHESOCIALMEDIAANDMOBILEUSAGEINARABWORLDISEXHIBITINGSUBSTANTIALGROWTHTHROUGHOUTTHEPASTFEWYEARS,ESPECIALLYINSAUDIARABIATHEECONOMYOFSAUDIARABIAISALSOGROWINGFASTASWELLASINTERNETUSAGEANDSOCIALMEDIAPENETRATIONHOWEVER,THEGROWTHOFECOMMERCEINTHECOUNTRYISNOTCONSISTENTWITHTHEGROWTHOFTHEFORGOINGFACTORSORWITHTHENEIGHBORINGCOUNTRIESTHEPROGRESSOFECOMMERCEINSAUDIARABIAWASFORMERLYSTUDIEDBYINVESTIGATINGVARIOUSOBSTRUCTIONSANDMOTIVATIONSOFECOMMERCETHISPAPERISCONDUCTEDTOEXPLORETHEEFFECTSOFSOCIALMEDIAANDMOBILEUSAGEONECOMMERCEBYSTUDYINGCONSUMERBEHAVIORSANDECOMMERCEWEBSITESINTHECOUNTRYACOMPREHENSIVEONLINESURVEYWASCREATEDTOCOLLECTOVER1,000VALIDRESPONSESFROMSAUDIINDIVIDUALSADYNAMICWEBSITEWASALSOCREATEDTOCOLLECTDATAFROMMORETHAN160ECOMMERCESITESINSAUDIARABIAINTHISPAPER,WEEXAMINETHEEFFECTSOFSOCIALMEDIAANDMOBILEUSAGERESULTEDFROMOURDATAANALYSISWEFOUNDTHATSOCIALMEDIAANDMOBILEUSAGEPLAYSIGNIFICANTROLESONECOMMERCEINSAUDIARABIATHEFINDINGSPROVIDENEWGUIDANCETOTHEONLINERETAILERSTOBETTERUTILIZETHESOCIALMEDIAANDMOBILEMARKETINGTOENHANCETHEIRBUSINESSKEYWORDSECOMMERCE,SOCIALMEDIA,MOBILE,MCOMMERCE,SAUDIARABIAINTRODUCTIONECOMMERCEADOPTIONANDIMPLEMENTATIONINDEVELOPEDANDDEVELOPINGCOUNTRIESHAVEBEENCAREFULLYSTUDIEDWITHFOCUSESONCONSUMERBEHAVIORAND/ORBUSINESSISSUESHOWEVER,LITTLEISKNOWNABOUTTHEEVOLUTIONOFECOMMERCEINSAUDIARABIAABED,DWIVEDI,ALMOUSA,2013KHAN,2014HAVEREPORTEDFACTORSTHATMOTIVATEORINHABITTHEEVOLUTIONOFECOMMERCEINSAUDIARABIAFOCUSINGONEITHERBUSINESSESORCONSUMERSTHISPAPERWILLREVIEWANDEXAMINETHEEFFECTOFSOCIALMEDIAANDMOBILEUSAGEONECOMMERCEINSAUDIARABIAECOMMERCEISVITALFORMANYBUSINESSESTOREMAININCOMPETITIVEMARKETSITISALSOANIMPORTANTECONOMICGROWTHFACTORABEDETAL,2015CHENG,2015ECOMMERCEPURCHASEGROWTHINTHEMIDDLEEASTANDNORTHAFRICAMENAIS45IN2014ACCORDINGTOTHEPAYFORT’SREPORTALKHALIDI,2015ANDTHEGROWTHISESTIMATEDTOREACHABOUT52IN2020ALKHALIDI,ABDALLA,SOUDODI,ALGHAMDI,DREW,ALGHAMDI,NGUYEN,NGUYEN,ALMOUSA,2013TELECOMMUNICATIONSPREDICTIONS2014MIDDLEEAST,2014ARECENTREPORTINDICATEDTHATINTERNETGROWTHINTHEARABWORLDHAVEINCREASEDSIGNIFICANTLYINTHEPASTDECADETO400KHALIDI,SOUDODI,SYED,ALHUDHAIFMALSHEHRI,ALDABBAS,SAWLE,BRDESEEETAL,2012SAITETAL,2004FOREXAMPLES,ALHUDAIFMALSHEHRIETAL,2012KHAN,2014ABEDETALSTUDIEDRESEARCHEFFORTSRELATEDTOECOMMERCEANDSOCIALMEDIAINSAUDIARABIAABEDETAL,2015ANINTERESTINGREPORTBYDEKERROSBOUDKOVORLOFFDISCUSSEDDIFFERENTFACTORSRELATEDTOBUSINESS,CONSUMERS,GOVERNMENTANDBANKSDEKERROSBOUDKOVORLOFF,201295OFSAUDIRESIDENTSOWNMOBILESINARATEOF18,MEANINGFOREVERY10INDIVIDUALSTHEREARE18MOBILESALSENAIDYALGHAMDI,NGUYEN,ETAL,2012THEOBJECTIVEOFTHESTUDYTHEOBJECTIVEOFTHISPAPERISTOANSWERTHEFOLLOWINGQUESTIONSINORDERTODETERMINETHEEFFECTSOFSOCIALMEDIAANDMOBILEUSAGEONECOMMERCEINSAUDIARABIAANDTOWHATEXTENTDOSOCIALMEDIAANDMOBILEUSAGEPLAYAROLEONECOMMERCEINSAUDIARABIAANDINWHATASPECTSDOESSOCIALMEDIACOMMUNICATIONAFFECTONLINEPURCHASEDECISIONMAKINGANDBYWHICHGENDERSAREECOMMERCESITESINSAUDIARABIANOWADAYSUTILIZINGSOCIALMEDIAANDMOBILEMARKETINGMETHODOLOGYDATACOLLECTIONMETHODSQUALITATIVEAPPROACHESWEREUSEDINTHISSTUDYAIMINGTOGATHERANINDEPTHUNDERSTANDINGOFTHEMOTIVATORSANDINHIBITORSOFECOMMERCEINSAUDIARABIATOACCOMPLISHTHEGOAL,WEHAVEDEVELOPEDANEXTENSIVEONLINESURVEYTOCOLLECTDATAFROMSAUDIINDIVIDUALSANDCREATEDAWEBSITETOCOLLECTDATAFROMSAUDIECOMMERCESITESORESTORESGIVENTHEPOPULARITYOFSOCIALMEDIAINTHECOUNTRY,THESURVEYWASDISTRIBUTEDTOLOCALSAUDIARABIANSUSINGVARIOUSSOCIALMEDIACHANNELSFORTHEPURPOSEOFTHISPAPERWEWILLFOCUSONSOCIALMEDIAANDMOBILEUSAGERESULTS

簡(jiǎn)介：1中文中文7500字，字，4400英文單詞，英文單詞，23萬(wàn)英文字符萬(wàn)英文字符文獻(xiàn)出處文獻(xiàn)出處MAKKIE,CHANGLCUNDERSTANDINGTHEEFFECTSOFSOCIALMEDIAANDMOBILEUSAGEONECOMMERCEANEXPLORATORYSTUDYINSAUDIARABIAJINTERNATIONALMANAGEMENTREVIEW,2015,113435449社交媒體和移動(dòng)媒介電子商務(wù)的影響沙特阿拉伯的探索性研究社交媒體和移動(dòng)媒介電子商務(wù)的影響沙特阿拉伯的探索性研究艾瑪?shù)埋R基和林慶昌美國(guó)華盛頓特區(qū)美國(guó)天主教大學(xué)工程學(xué)院電氣工程與計(jì)算機(jī)科學(xué)系摘要阿拉伯世界的社交媒體和移動(dòng)媒介在過(guò)去幾年表現(xiàn)出了顯著的增長(zhǎng)，特別是在沙特阿拉伯。沙特阿拉伯的經(jīng)濟(jì)也在快速增長(zhǎng)，互聯(lián)網(wǎng)使用和社交媒體普及。但是，電子商務(wù)在國(guó)內(nèi)的增長(zhǎng)與前進(jìn)因素的增長(zhǎng)和鄰國(guó)的增長(zhǎng)并不一致。以前通過(guò)調(diào)查電子商務(wù)的各種障礙和動(dòng)機(jī)來(lái)研究沙特阿拉伯電子商務(wù)的進(jìn)展。本文旨在通過(guò)研究國(guó)內(nèi)消費(fèi)者行為和電子商務(wù)網(wǎng)站，探討社交媒體和移動(dòng)用戶對(duì)電子商務(wù)的影響。全面的在線調(diào)查是為了收集來(lái)自沙特人的1,000多個(gè)有效回應(yīng)。還創(chuàng)建了一個(gè)動(dòng)態(tài)網(wǎng)站來(lái)收集來(lái)自沙特阿拉伯160多個(gè)電子商務(wù)網(wǎng)站的數(shù)據(jù)。在本文中，我們從數(shù)據(jù)分析中檢驗(yàn)社交媒體和移動(dòng)用戶的影響。我們發(fā)現(xiàn)，社交媒體和手機(jī)使用在沙特阿拉伯的電子商務(wù)中發(fā)揮著重要作用。這些發(fā)現(xiàn)為網(wǎng)絡(luò)零售商提供了新的指導(dǎo)，以更好地利用社交媒體和移動(dòng)營(yíng)銷來(lái)增強(qiáng)業(yè)務(wù)。關(guān)鍵詞電子商務(wù)，社交媒體，手機(jī)，移動(dòng)電子商務(wù)，沙特阿拉伯引言發(fā)達(dá)國(guó)家和發(fā)展中國(guó)家的電子商務(wù)采用和實(shí)施已經(jīng)被仔細(xì)研究，重點(diǎn)是消費(fèi)者行為和/或商業(yè)問(wèn)題。然而，關(guān)于沙特阿拉伯電子商務(wù)的演變（ABED，DWIVEDI，＆WILLIAMS，2015）并不了解甚少。最近的研究報(bào)告（ALGHAMDI，NGUYEN，＆JONES，2013ALMOUSA，2013KHAN，2014）報(bào)道了以企業(yè)或消費(fèi)者為焦點(diǎn)的沙特阿拉伯電子商務(wù)發(fā)展的因素。本文將回顧和研究沙特阿拉伯社會(huì)媒體和移動(dòng)用戶對(duì)電子商務(wù)的影響。電子商務(wù)對(duì)于許多企業(yè)保持競(jìng)爭(zhēng)激烈的市場(chǎng)至關(guān)重要它也是一個(gè)重要的經(jīng)濟(jì)增長(zhǎng)因素（ABEDETAL。，2015CHENG，2015）。根據(jù)PAYFORT的報(bào)告（ALKHALIDI，2015年），中東和北非（MENA）的電子商務(wù)購(gòu)買增長(zhǎng)在2014年為45％，2020年的增長(zhǎng)估計(jì)達(dá)到約52％（ALKHALIDI，ABDALLA，SOUDODI，＆SYED，2015）。2014年中東和北非市場(chǎng)的總體市值約為70億美元。阿拉伯聯(lián)合酋長(zhǎng)國(guó)（UAE）的市值約為23億美元（占中東和北非價(jià)值的328％），沙特阿拉伯的價(jià)值約為15億美元（17％）。中東和北非2020年的市場(chǎng)價(jià)值增長(zhǎng)將為134億美元，阿聯(lián)酋為44億美元（同比增長(zhǎng)328％），沙特阿拉伯為29億美元（較高32011ALMOUSA，2013KHAN，2014SAIT，ALTAWIL和HUSSAIN，2004）。一些研究集中在大型地區(qū)（ALADWANI，2003年巴士，2014年GHANEM，AOUN，BAREL，MOAYEDPOUR和ALANBARI，2013KASSIM＆ABDULLAH，2010年KHALIDI等，2014年“MENAB2C電子商務(wù)報(bào)告2014，“2014年，中東和非洲電信洞察2014年1月，2014年，2014年中東電訊預(yù)測(cè)”，一些重點(diǎn)關(guān)注沙特阿拉伯等具體國(guó)家（ABED等，2015AHMAD＆AGRAWAL，2012ALGHAMDI，DREW，ETAL。，2012ALHUDHAIF＆ALKUBEYYER，2011ALMOSA，2011ALMOUSA，2013HALSHEHRI＆MEZIANE，2015BRDESEE，CORBITT，＆PITTAYACHAWAN，2012KHAN，2014MAKKI＆CHANG，2014SAIT等人，2004）。已經(jīng)報(bào)道了沙特阿拉伯的電子商務(wù)采用因素，實(shí)施背景和互聯(lián)網(wǎng)用戶的人口統(tǒng)計(jì)（AHMAD＆AGRAWAL，2012BRDESEEETAL。，2012KHAN，2014）。移動(dòng)和社交媒體對(duì)電子商務(wù)的影響也一直在研究（GUZZO，F(xiàn)ERRI，＆GRIFONI，2014MATA＆QUESADA，2014MATAR＆GAO，2011SHEN，2013）或特定國(guó)家（ABEDETAL。，2015ALKHUNAIZAN＆LOVE，2013HAJLI，2013社會(huì)，影響與采購(gòu)，2014年“沙特阿拉伯電子商務(wù)市場(chǎng)的視覺(jué)概覽”，“2014年趙，TRUELL，亞歷山大，夏爾馬和史密斯，2013）。在本節(jié)中，我們將簡(jiǎn)要介紹這些研究。然后，我們將闡述我們的研究目標(biāo)，并就沙特阿拉伯的消費(fèi)者和企業(yè)提出解答的問(wèn)題。電子商務(wù)、移動(dòng)商務(wù)和社交媒體在沙特阿拉伯電子商務(wù)實(shí)踐的演變始于90年代初的大多數(shù)發(fā)展中國(guó)家。發(fā)達(dá)國(guó)家的電子商務(wù)交易數(shù)量在過(guò)去十年中迅速增長(zhǎng)（ALGHAMDI，DREW等，2012）。普遍認(rèn)為這一數(shù)字是發(fā)展中國(guó)家經(jīng)濟(jì)發(fā)展的一個(gè)因素（ABEDETAL。，2015ALHUDHAIF＆ALKUBEYYER，2011）。據(jù)報(bào)道，電子商務(wù)交易導(dǎo)致的全球支出增長(zhǎng)在2002年達(dá)到027萬(wàn)億美元，在十年后大幅躍升至10萬(wàn)億美元（ALGHAMDI，DREW等，2012）。預(yù)計(jì)沙特阿拉伯的電子商務(wù)市場(chǎng)份額將在2015年達(dá)到133億美元，其中所有沙特零售業(yè)的8％將在線。沙特阿拉伯的大約25％的互聯(lián)網(wǎng)用戶參與了電子商務(wù)交易（“沙特阿拉伯電子商務(wù)市場(chǎng)視覺(jué)概覽”，“2014”）。ABED等表示，沙特阿拉伯社會(huì)媒體和移動(dòng)用途對(duì)電子商務(wù)的影響缺乏研究，并建議進(jìn)一步開(kāi)展研究（ABED等，2015）。一些研究和統(tǒng)計(jì)報(bào)告顯示了沙特阿拉伯互聯(lián)網(wǎng)，移動(dòng)和社交媒體使用量的顯著增長(zhǎng)（KHALIDI等，2014）。另外的作品只考察了沙特阿拉伯電子商務(wù)的接受程度（ALGHAMDIETAL。，2011ALHUDHAIF＆ALKUBEYYER，2011MALSHEHRI，ALDABBAS，SAWLE，＆BAQAR，2012BRDESEEETAL。，2012SAITETAL。，2004）。例如，ALHUDAIF＆ALKUBEYYER研究了電子商務(wù)

簡(jiǎn)介：2200英文單詞，英文單詞，13500英文字符，中文英文字符，中文3800字文獻(xiàn)出處文獻(xiàn)出處BIRIMBEVALUATIONOFCORPORATESOCIALRESPONSIBILITYANDSOCIALMEDIAASKEYSOURCEOFSTRATEGICCOMMUNICATIONJPROCEDIASOCIALANDBEHAVIORALSCIENCES,2016,2357075EVALUATIONOFCORPORATESOCIALRESPONSIBILITYANDSOCIALMEDIAASKEYSOURCEOFSTRATEGICCOMMUNICATIONBAHADIRB?R?MABSTRACTGIVENTHATTHESUCCESSOFANYCORPORATIONDEPENDSONIMPROVINGPOSITIVERELATIONSHIPSWITHCUSTOMERS,CORPORATIONSNEEDTOHAVESTRATEGICMINDSETLEADINGTOLONGTERMENGAGEMENTWHENCUSTOMERSAREATTHECENTEROFCORPORATIONSTRATEGIES,ITISLIKELYTOGAINACCEPTANCEBYCUSTOMERSWITHTHEHELPOFSOMECOMMUNICATIONORIENTEDACTIVITIESTHISCONCEPTUALSTUDYSEARCHESFORHOWCORPORATIONSOCIALRESPONSIBILITYANDSOCIALMEDIAUSAGECOULDBECOMESIGNIFICANTCOMPONENTSCONSIDERINGSTRATEGICCOMMUNICATIONMANAGEMENTBYINDEPTHLITERATUREREVIEWACCORDINGLY,INTHEPROPOSEDMODEL,MAJORCONSTRUCTSOFSTRATEGICCOMMUNICATIONMANAGEMENTWEREINVESTIGATEDANDTHESECONSTRUCTSARELINKEDTOTHESTRATEGICCOMMUNICATIONMANAGEMENTASTHEANTECEDENTSOFSTRATEGICCOMMUNICATIONMANAGEMENT,CORPORATIONSOCIALRESPONSIBILITYANDSOCIALMEDIAUSAGEARECONSIDEREDCORPORATIONSOCIALRESPONSIBILITYINDICATORSARECONSIDEREDASENVIRONMENTALRESPONSIBILITY,EMPLOYEETALENTDEVELOPMENTPROGRAM,STAKEHOLDERDIALOGUEPROCESSANDSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENTSOCIALMEDIAUSAGEINDICATORSARECONSIDEREDASPROVIDINGONLINECOMMUNITIES,TIMELYUPDATES,PERSONALIZEDCOMMUNICATIONANDTRACKINGLARGESCALEOFDATAKEYWORDSCORPORATESOCIALRESPONSIBILITY,SOCIALMEDIA,STRATEGICCOMMUNICATION1INTRODUCTIONNOWADAYS’BUSINESSESHAVETOPAYATTENTIONTOSTRATEGICMINDSETSOTHATTHEYMAYSURVIVEINTHEMARKETPLACEBAT,2011ENTERPRISESDESIRETOACCOMPLISHSTRATEGICGOALSINSHORTORLONGTERMANACTIVITYTHATISTAILOREDVERYWELLBUTCONFLICTSWITHCORPORATESTRATEGIESISGOINGTOFAILWITHINTHESCOPEOFSTRATEGICMANAGEMENTK?KER,2012ACCORDINGLY,COMMUNICATIONPERSPECTIVEFORBUSINESSESSTANDSFORANESSENTIALTOOLWITHRESPECTTOALLTARGETMARKETSARCOS,2015DISCIPLINESSUCHASMARKETING,ADVERTISINGANDPUBLICRELATIONSAIMTOHELPBUSINESSESINSTRATEGICCOMMUNICATIONITDEALSWITHSPECIFICCOMMUNICATIONEFFORTSHALLAHAN,HOLTZHAUSEN,VANRULER,VER?I?ANDSRIRAMESH,2007PUBLICRELATIONSHAVEANIMPORTANTROLEASONEOFTHEMAINDISCIPLINESOFCOMMUNICATIONINORDERTOBUILDORGANIZATIONALCULTUREBASEDONITSASPECTSSTRATEGICALLYFRANDSENANDJOHANSEN,2013ASANELEMENTOFSTRATEGICCOMMUNICATIONALONGWITHPUBLICRELATIONS,BUSINESSESBENEFITFROMCORPORATESOCIALRESPONSIBILITYBYOFFERINGSOCIALVALUETOTARGETMARKETANDPRESENTINGUNIQUENESSVIAACTIVITIESHOLME,2010CORPORATESOCIALRESPONSIBILITYISBEYONDPHILANTROPICACTIVIY,ITISASOURCEOFOPPORTUNITYASWELLASCOMPETITIVEADVANTAGEPORTERANDKRAMER,2006DUETOITSSUBSTANTIALEFFECTONCOMMUNICATIONSTRATEGIES,SOCIALMEDIAISANOTHERELEMENTWHICHISCAPABLEOFORGANIZINGRELATIONSHIPBETWEENBUSINESSESANDPEOPLEREADILYCOLLEONI,2013SOCIALMEDIAISNOTREGARDEDASACOMMUNICATIONTRENDRATHERITENABLESSTRATEGICMANAGEMENTAPPROACHREGARDINGBUSINESSESSONJADREHER,2014WHENITISCONSIDEREDTHATPERSUASIONFIG1AMODELOFSTRATEGICCOMMUNICATIONMANAGEMENTCORPORATESOCIALRESPONSIBILITYMIGHTALSOBEREGARDEDASAKEYINSTRUMENTTHATPAVESTHEWAYFORHAVINGMOREHARDWORKINGANDLOYALEMPLOYEESFORBUSINESSESFROMTHISPERSPECTIVE,VITALIANO2010EXAMINEDTHEEFFECTOFCORPORATESOCIALRESPONSIBILITYONDECREASINGTURNOVERRATESASAPARTOFSTRATEGICMANAGEMENTBASEDONEMPLOYEECOMMUNICATIONDATASETCONSISTEDOF84COMPANIESFROMFORTUNEMAGAZINE’STOP100LISTANDEACHCOMPANYEMPLOYEDMINIMUM1,000EMPLOYEESAFTERCONDUCTINGEMPLOYEESURVEYRANDOMLY,FINDINGSINDICATEDTHATTHEREWASARELATIONSHIPBETWEENCORPORATESOCIALRESPONSIBILITYANDPROFITMAXIMIZATIONBECAUSEWHENAFIRMBUILDSSOCIALLYRESPONSIBLEPOLICIES,ITWOULDBEEASIERFORFIRMTODECREASETURNOVERRATETHATCOSTS3,723USDOLLARSANNUALLYACCORDINGLY,CORPORATESOCIALRESPONSIBILITYLETSBUSINESSESTODECREASELABORTURNOVER,RETAINBETTEREMPLOYEESINLONGTERMANDINCREASEPROFITABILITYASRESULTSOFSTRATEGICCOMMUNICATIONMANAGEMENTPRINCIPLESHOEJMOSE,BRAMMERANDMILLINGTON2013EXAMINEDSOCIALRESPONSIBILITYINCOMPLIANCEWITHSUPPLYCHAINMANAGEMENTBYEVALUATINGASAMPLEOF178CORPORATIONSTHEIRSTUDYVALIDATEDTHERELATIONSHIPBETWEENSOCIALRESPONSIBILITYANDCORPORATESTRATEGYSPECIFICALLY,THERESULTSINDICATEDTHATSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENTCANBEMEANINGFULINBUSINESSTOCONSUMERSSECTORCONVERSELY,BUSINESSTOBUSINESSSECTORANDLOWCOSTPRODUCERSDISREGARDTHENOTIONOFSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENTRESULTSALSOSUGGESTEDTHATCORPORATIONSWHICHADOPTDIFFERENTIATIONSTRATEGIESAREMOREINTERESTEDINSOCIALLYRESPONSIBLESUPPLYCHAINMANAGEMENT22SOCIALMEDIAUSAGEBUGSHAN,NICKHAJLI,LIN,FEATHERMANANDCOHEN2014CONCENTRATEDONEXPLORINGSOCIALMEDIAASACOMMUNICATIONCHANNELRELATEDTOHEALTHCARESECTORSEMISTRUCTUREDTELEPHONEINTERVIEWSWEREHELDSOASTOLEARNPARTICIPANTS’CHARACTERISTICSOFINTERNETUSETHEINTERVIEWSREPORTEDTHATINTERNETPROVIDESANESSENTIALPLATFORMALONGWITHSOCIALMEDIABYMEANSOFSOCIALMEDIA,PATIENTSFEELENCOURAGEDTOJOINSOCIALCOMMUNITIESWHICHLEADTOONLINESOCIALSUPPORTCONCERNINGHEALTHPROBLEMSMCCARTHY,ROWLEY,ASHWORTHANDPIOCH2014STUDIEDHOWFOOTBALLCLUBSCOMMITTEDTHEMSELVESINTOSOCIALMEDIAINORDERTOBUILDSOUNDBRANDIMAGETHEYARGUEDTHATBRANDIMAGE

簡(jiǎn)介：PROCEDIAECONOMICSANDFINANCE392016785–790AVAILABLEONLINEATWWWSCIENCEDIRECTCOM22125671?2016THEAUTHORSPUBLISHEDBYELSEVIERBVTHISISANOPENACCESSARTICLEUNDERTHECCBYNCNDLICENSEHTTP//CREATIVECOMMONSORG/LICENSES/BYNCND/40/PEERREVIEWUNDERRESPONSIBILITYOFTHEORGANIZINGCOMMITTEEOFBEMTUR2015DOI101016/S2212567116302660SCIENCEDIRECT3RDGLOBALCONFERENCEONBUSINESS,ECONOMICS,MANAGEMENTANDTOURISM,2628NOVEMBER2015,ROME,ITALYSOCIALMEDIA–ASTRATEGYINDEVELOPINGCUSTOMERRELATIONSHIPMANAGEMENTCERCHIAALINAELENAABAPHDSTUDENT,VALAHIAUNIVERSITYOFTARGOVISTE,TARGOVISTE130003,ROMANIABASSOCIATETEACHINGASSITANT,FACULTYOFECONOMICS,“OVIDIUS“UNIVERSITY,CONSTANTA900527,ROMANIAABSTRACTINTHISERAOFNEWTECHNOLOGIES,SOCIALMEDIAISAMUSTFORANORGANIZATIONTOREMAINCOMPETITIVEONTHEMARKETSOCIALMEDIAISATOOLTOMANAGERELATIONSHIPSWITHCUSTOMERSANDKEEPTHEMCLOSERTHISPAPERAIMSTOANALYZEHOWSOCIALMEDIASUPPORTSTHEDEVELOPMENTOFCUSTOMERRELATIONSHIPMANAGEMENTITISEXAMINEDTHESIGNIFICANTROLEOFSOCIALMEDIA,THEUSEANDTHERISEOFSOCIALNETWORKSTHEUSEOFSOCIALMEDIAMARKETINGREPRESENTSASTRONGFACTORINDEVELOPINGACRMSTRATEGYCRMCONSIDERSTHECLIENTTHECENTEROFABUSINESSANDORIENTATESTHEMARKETINGPOLICYINTHISDIRECTIONBASEDONCASESTUDIESANDQUESTIONNAIRES,THISARTICLEANALYZESTHENECESSITYOFTRANSITIONFROMTRADITIONALCRMTOSOCIALCRMALTHOUGHSOCIALCRMISARELATIVELYNEWDOMAIN,THERESEARCHERSAREVERYINTERESTEDINHOWCRMCANEMERGEWITHSOCIALMEDIATHESTUDYEMPHASIZESEXAMPLESOFHOWCOMPANIESCANBENEFITFROMTHEUSEOFSOCIALMEDIA,GROWINGSALESANDPROFITABILITY,CREATINGADVERTISEMENTS,ACQUIRINGNEWCUSTOMERS,RETAININGTHEMANDMAKETHEMLOYALORGANIZATIONSSHOULDADAPTTOTHERISEOFTHISNEWTREND–SOCIALMEDIA?2016THEAUTHORSPUBLISHEDBYELSEVIERBVSELECTIONANDPEERREVIEWUNDERRESPONSIBILITYOFACADEMICWORLDRESEARCHANDEDUCATIONCENTERKEYWORDSCUSTOMERRELATIONSHIPMANAGEMENT,SOCIALMEDIA,MARKETING1INTRODUCTIONTHECUSTOMERRELATIONSHIPMANAGEMENTBECAMEPOPULARINTHEMID90S,ALTHOUGHTHISCONCEPTWASCALLEDINTHE80SDATABASEMARKETINGTHECONCEPTWASDEFINEDASAGROUPTHATHADTOINTERACTINDIVIDUALLYWITHALLTHECLIENTSOFANORGANIZATIONINORDERTOCREATEDATABASESFULLOFINFORMATIONABOUTCUSTOMERSROBERTSBELIEVESTHAT,BECAUSEOFCERCHIAALINAELENATEL40724596286EMAILADDRESSALINA_CERCHIAYAHOOCOM?2016THEAUTHORSPUBLISHEDBYELSEVIERBVTHISISANOPENACCESSARTICLEUNDERTHECCBYNCNDLICENSEHTTP//CREATIVECOMMONSORG/LICENSES/BYNCND/40/PEERREVIEWUNDERRESPONSIBILITYOFTHEORGANIZINGCOMMITTEEOFBEMTUR2015787CERCHIAALINAELENA/PROCEDIAECONOMICSANDFINANCE392016785–790QUALITYORCUSTOMERSERVICEWHENWEARETALKINGABOUTSOCIALMEDIA,WEREFERTOSOCIALNETWORKSFACEBOOK,TWITTER,LINKEDIN,INSTAGRAM,BLOGS,FORUM,MULTIMEDIASHARINGPLATFORMSEXYOUTUBE,COLLABORATIONTOOLSYAHOOANSWERSSOCIALMEDIAISAKEYFACTORINTHECUSTOMERBUYINGDECISIONTHECUSTOMERSMAKEARESEARCHOFPRODUCTSORSERVICES,THEYAREWILLINGTOBUY,THROUGHSOCIALMEDIAINORDERTOEXPANDTHECOMMUNICATIONWITHCLIENTS,COMPANIESAREUSINGSOCIALMEDIAANDTHERESULTISBETTERCUSTOMERINTERACTIONCUSTOMERRELATIONSHIPMANAGEMENTISABOUTGETTINGCLOSERTOCLIENTS,ISABOUTCOMMUNICATIONWITHCLIENTSINTHISERAOFNEWTECHNOLOGIES,COMMUNICATIONMEANSSOCIALMEDIASOCIALMEDIAISACTUALLYANOPENDIARYOFPREFERENCESANDDISSATISFACTIONS,OFLIKESANDDISLIKESIFGETTINGCLOSERTOCLIENTSMEANSBLOGGING,MEANSFACEBOOKORTWITTER,COMPANIESSHOULDADAPTTOTHISRISEOFSOCIALMEDIASINORDERTOREMAINCOMPETITIVEONTHEMARKETTHESEARETHEREASONSWHYORGANIZATIONSSHOULDUSESCRMANDTHEYHAVETOACCEPTTHISTRANSITIONFROMTRADITIONALCRMEMAILS,CALLCENTRES,DIRECTPHONECALLSTOSOCIALCRMIAMCALLINGITTRANSITIONBECAUSECOMPANIESSHOULDNOTFORGETABOUTTHEOLDPRACTICESOFCRM,BUTINTEGRATINGTHENEWONESANDFOCUSINGTHEIRATTENTIONONTHEMSOCIALMEDIAPRESENTSHUGEOPPORTUNITIESTOLISTENANDENGAGEWITHCUSTOMERSSTELZNERBELIEVESTHATSOCIALMEDIAISIMPORTANTFORBUSINESSANDITHELPSGENERATEEXPOSURE,INCREASINGTRAFFICANDPROVIDINGMARKETPLACEINSIGHTSOCIALMEDIANETWORKSCONSTITUTENEWCHANNELSFORTHEBRAND’SVOICEANDCONTENTFOREXAMPLE,LOYALTYCANINCREASEBYCREATINGABRAND’SFACEBOOKPAGE,WHICHWILLMAKEITMOREACCESSIBLEANDITWILLHELPFAMILIARIZATIONWITHDEVOTEDCLIENTSITOFFERSTHEPOSSIBILITYOFKEEPINGTHEMUPDATEDBYPOSTINGNEWSABOUTPRODUCTSORSERVICESBRANDSWHOENGAGEINSOCIALMEDIAENJOYHIGHERLOYALTYFROMTHEIRCUSTOMERS,ACCORDINGTOAREPORTPUBLISHEDBYTEXASTECHUNIVERSITYCRMNEEDSSOCIALMEDIATOSERVEBETTERTHECLIENTSINTERESTS,TOBUILDTHEMASUPPORT,TOINCREASECLIENTSEXPERIENCEANDTOHELPCLIENTSCHOOSINGTHEIRCHANNELSFORABETTERCOLLABORATIONJAKOBMORGAN2010SOCIALCRMREFERSTOCOMPANIESUSINGSOCIALMEDIASASMARKETINGTECHNIQUESTOINTERACTWITHCLIENTSTHISMEANSINTERACTIVEPARTICIPATIONOFCLIENTSINCOLLABORATIVEDISCUSSIONSASTRONGARGUMENTFORTHETRANSITIONFROMTRADITIONALCRMTOSCRMISTHESTATISTICSMADEBYCONTENETMARKETINGINSTITUTE2012WHICHSTATESTHAT86OFPEOPLESKIPTVCOMMERCIALS,44OFDIRECTEMAILISNEVEROPENED,91OFEMAILUSERSHAVEUNSUBSCRIBEDFROMACOMPANYEMAILTHEYPREVIOUSLYOPTEDINTOHEIDICOHEN,THEPRESIDENTOFRIVERSIDEMARKETINGSTRATEGIES,AGREESTHATFACEBOOKISTHEMOSTPOPULARMETHODFORSHARINGINTERESTINGCONTENTANDOVER70OFONLINEADULTSUSEAFORMOFSOCIALMEDIANETWORKINGCRMALLOWSYOUTOCREATECAMPAIGNSTHATSTARTGETTINGLEADSTOYOURORGANIZATIONUSINGDIFFERENTTOOLSLIKEDIRECTEMAILANDPHONECALLSCRMCREATESGROUPSANDDIRECTMONITORTHERESULTSSOCIALCRMISMOREABOUTCUSTOMER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簡(jiǎn)介：4500英文單詞，英文單詞，24500英文字符，中文英文字符，中文7600字文獻(xiàn)出處文獻(xiàn)出處LEESYT,PHANGCWLEVERAGINGSOCIALMEDIAFORELECTRONICCOMMERCEINASIARESEARCHAREASANDOPPORTUNITIESJELECTRONICCOMMERCERESEARCHAPPLICATIONS,2015,143145149LEVERAGINGSOCIALMEDIAFORELECTRONICCOMMERCEINASIARESEARCHAREASANDOPPORTUNITIESSANGYONGTOMLEE,CHEEWEIDAVIDPHANGABSTRACTTHELASTDECADEHASSEENPHENOMENALGROWTHOFELECTRONICCOMMERCEINASIAANIMPORTANTDRIVINGFORCEHASBEENTHEPARALLELRISEOFSOCIALMEDIA,ENABLINGPERVASIVEINTERACTIONSAMONGCONSUMERSANDBETWEENCONSUMERSANDFIRMSTHISARTICLEPROVIDESANOVERVIEWOFTHECURRENTSTATEOFDEVELOPMENTOFSOCIALMEDIAINASIAWEALSOSURVEYTHELITERATUREONSOCIALMEDIATHATHASBEENPRODUCEDBYAUTHORSINTHISREGIONTHERESEARCHCOVERSAVARIETYOFTOPICSANDISSUES,INCLUDINGUSERBEHAVIORWITHSOCIALMEDIA,THEIMPACTSOFSOCIALMEDIA,ANDTHEISSUESARISINGFROMITSUSEITALSOIDENTIFIESANUMBEROFFUTURERESEARCHOPPORTUNITIESTHATFALLINTOTHESEAREASTHEASIAREGIONISFILLEDWITHHIGHPOTENTIALFORPROMISINGRESEARCHREGARDINGHOWSOCIALMEDIAMAYBELEVERAGEDFORECOMMERCETHISARTICLECALLSFORMORERESEARCHATTENTIONTOBEGIVENTOSOCIALMEDIARELATEDECOMMERCERESEARCH,ANDTHEDISCOVERYOFNEWKNOWLEDGERELATEDTOTHECONNECTIONSBETWEENSOCIALMEDIAANDECOMMERCETHATAREUNIQUETOTHEASIAREGIONKEYWORDSASIA；BUSINESSANDSOCIALISSUES；ELECTRONICCOMMERCE；SOCIALMEDIA；RESEARCHDIRECTIONS；TECHNOLOGYIMPACTS；USERBEHAVIOR1INTRODUCTIONSOCIALMEDIAREPRESENTSONEOFTHEMOSTIMPORTANTPLATFORMSFORELECTRONICCOMMERCEASIAISNOEXCEPTIONINTHISGLOBALTREND,ANDITHASATTAINEDDRAMATICANDHIGHLEVELSOFGROWTHINTHEUSEOFSOCIALMEDIAINECOMMERCEDURINGTHEPASTSEVERALYEARSFORINSTANCE,RESEARCHBYMCKINSEYHASINDICATEDTHATTHEREAREMORETHAN300MILLIONCONSUMERSINCHINAWHOUSESOCIALMEDIATOOBTAINPRODUCTINFORMATIONCHIUETAL,2012MCKINSEYFURTHERESTIMATESTHATCHINA’SONLINECONSUMERSSPENDMORETHAN40OFTHEIRTIMEONSOCIALMEDIAASIMILARPATTERNWITHSOCIALMEDIAHASBEENOBSERVEDINJAPAN,KOREA,ANDOTHERASIANCOUNTRIESFOREXAMPLE,KAKAOTALK,KOREA’SLOCALSOCIALMEDIASERVICE,HASNOWMORETHAN100MILLIONGLOBALUSERS,WITH30MILLIONUSERSOFITSGAMINGAPPINKOREATAKAHASHI,2013THEFIRMHASBEENTRYINGTOACHIEVEADOMINANTPOSITIONOFCENTRALITYASANECOMMERCEPLATFORMINKOREANAVER’SLINE,ASERVICETHATWASINITIATEDINJAPAN,NOWHAS400MILLIONUSERSCHENG,2014INVIEWOFTHESEKINDSOFDEVELOPMENTS,ITISVALUABLETOUPDATEOURUNDERSTANDINGOFWHATMOTIVATESTHEUSAGEOFSOCIALMEDIAANDHOWORGANIZATIONSWILLBEABLETOMAKEFULLERUSEOFITINTHEASIAREGIONTHEIMPACTSOFSOCIALMEDIAONTHEBUSINESSES,ECONOMIESANDSOCIETIESINTHEASIAREGIONALSONEEDTOBEUNDERSTOODINGREATERDEPTHATTHESAMETIME,THEDEVELOPMENTOFSOCIALMEDIA,WHICHAFFORDSEXTENSIVECONNECTIVITYANDEASYINFORMATIONEXCHANGE,HASALSOBROUGHTWITHITANUMBEROFISSUESWITHREGARDTOTHEIRUSE,SUCHASCOPYRIGHTINFRINGEMENTCARPENTER,2012ANDTHESPREADOFUNVERIFIEDINFORMATIONANDRUMORSDUBE,2010THESEISSUESAREPARTICULARLYPERTINENTINASIA,WHEREINSTITUTIONALPOLICIESINTHEVARIOUSCOUNTRIESANDTHEREGIONASAWHOLEARENOTYETVERYMATURETHUS,RESEARCHISNEEDEDTOASSESSTHENATUREANDCHARACTERISTICSOFTHESEISSUES,ANDWHATMEASURESCANBEDEVISEDTOADDRESSTHEMEFFECTIVELYSTUDYDIDNOTCOVERKOREAANDJAPAN,ONEMAYGUESSTHATTHESECOUNTRIESPROBABLYHAVEAHIGHERPREFERENCEFORSOCIALMEDIAINTHELOCALLANGUAGES,CONSIDERINGTHEENGLISHPROFICIENCYLEVELSOFTHEPEOPLEINTHESECOUNTRIESHONG,2014ACCORDINGTOYUETAL2011,THEREISABIGDIFFERENCEINTHESOCIALMEDIACONTENTSHAREDINCHINA,WHENCOMPAREDTOTWITTER,THEGLOBALSOCIALMEDIAPROVIDERTHELEVELOFSOCIALMEDIATRAFFICINCHINAISALMOSTENTIRELYDUETORETWEETSOFMEDIACONTENT,INCLUDINGJOKES,IMAGES,ANDVIDEOSINCONTRAST,ONTWITTER,RETWEETSOFMEDIACONTENTTENDTOHAVEMORETODOWITHCURRENTGLOBALEVENTSANDNEWSTHISMAKESITSOTHATTHEPLATFORMSTHATAREBASEDONLOCALLANGUAGESHAVEABASISFORCOMPETITIVEADVANTAGEASECONDKEYCHARACTERISTICOFASIANSOCIALMEDIAISTHATTHESERVICEPROVIDERSHAVESTRENGTHINMOBILESOCIALMEDIAINFACT,MANYASIANLOCALPLATFORMSHAVETHEIRORIGINSINTHEMOBILEMARKETFOREXAMPLE,CHINA’SWECHAT,KOREA’SKAKAOTALK,ANDJAPAN’SLINEALLWEREORIGINALLYDESIGNEDASPUREMOBILEMESSAGINGSERVICESTHEN,ASMOBILEDEVICESHAVECOMETOPOSSESSSTRONGERPROCESSINGCAPABILITIES,MESSAGINGAPPSHAVEEXTENDEDTHEFUNCTIONALITYOFSOCIALMEDIAINBENEFICIALWAYSTHISHASENABLEDRICHERFORMSOFSOCIALNETWORKINGANDSUPPORTINGNEWANDINNOVATIVEFORMSOFINTERACTIONSAMONGPEOPLEANOTHERREASONFORASIA’SMOBILEFIRSTSTRATEGYISTHATAGREATPROPORTIONOFCONSUMERSINTHISREGIONACCESSTHEINTERNETTHROUGHMOBILEINFRASTRUCTURESOMEOFTHEADVANCEDECONOMIES,SUCHASJAPAN,KOREA,HONGKONG,ANDSINGAPORE,HAVEESTABLISHEDFIXEDLINEBROADBANDINFRASTRUCTUREHOWEVER,OTHERCOUNTRIES,ESPECIALLYSOMESOUTHEASTASIANCOUNTRIES,HAVERELATIVELYPOORERINFRASTRUCTURESFORINTERNETACCESSESTHANKSTOTHEHIGHPENETRATIONOFMOBILETECHNOLOGIESSUCHAS3GSERVICESINTHESECOUNTRIES,USERSCANMOREEASILYACCESSTHEINTERNETVIATHEIRMOBILEDEVICESSOTHEMOBILEFIRSTSTRATEGIESOFFIRMSHAVEBEENAPPEALINGTOTHECONSUMERSINTHISREGION22SURVEYINGCURRENTRESEARCHONUSERBEHAVIOROFSOCIALMEDIAINTHEASIAREGIONSOCIALMEDIAHASBECOMEANIMPORTANTAREAOFEXPLORATIONFORUNIVERSITYANDINDUSTRYRESEARCHERSINTERESTEDINONLINETECHNOLOGIESANDTHEIRIMPACTSONCONSUMERSANDBUSINESSESTHEASIAREGIONHASABOUTHALFOFWORLD’SPOPULATIONANDASIMILARSHAREOFSOCIALMEDIAUSERSTHUS,SOCIALMEDIAINASIAISAGOODRESEARCHTARGETFORIS,ECOMMERCEANDTECHNOLOGYRESEARCHERS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