神經(jīng)質(zhì)人格及預(yù)期后悔對(duì)購(gòu)買決策信息加工的影響.pdf

1、碩士學(xué)位論文論文題目論文題目神經(jīng)質(zhì)人格及預(yù)期后悔對(duì)購(gòu)買決策信息加工的影響神經(jīng)質(zhì)人格及預(yù)期后悔對(duì)購(gòu)買決策信息加工的影響學(xué)科專業(yè)名稱學(xué)科專業(yè)名稱應(yīng)用心理應(yīng)用心理碩士碩士申請(qǐng)人姓名申請(qǐng)人姓名袁鵬陽(yáng)袁鵬陽(yáng)導(dǎo)師姓名杜秀芳杜秀芳教授教授論文提交時(shí)間論文提交時(shí)間2013年04月12日單位代碼10445學(xué)號(hào)2011305018分類號(hào)B849目錄中文摘要...................................................

2、.................................................................................IAbstract..................................................................................................................................

3、..III1文獻(xiàn)綜述...............................................................................................................................11.1購(gòu)買決策的研究綜述......................................................................

4、..............................11.1.1購(gòu)買決策的概念.....................................................................................................11.1.2購(gòu)買決策的理論解釋.............................................................

5、................................21.1.3購(gòu)買決策過(guò)程的研究.............................................................................................41.1.4影響購(gòu)買決策過(guò)程的因素...............................................................

6、......................61.2后悔對(duì)決策影響的研究................................................................................................91.2.1后悔的定義及分類..........................................................................

7、.......................91.2.2后悔產(chǎn)生的相關(guān)理論...........................................................................................101.2.3后悔啟動(dòng)方法..............................................................................

8、.........................111.2.4后悔對(duì)決策影響的實(shí)驗(yàn)研究...............................................................................111.3神經(jīng)質(zhì)人格對(duì)購(gòu)買決策影響的實(shí)證研究..................................................................121.3.1神經(jīng)

9、質(zhì)的定義.......................................................................................................121.3.2神經(jīng)質(zhì)與購(gòu)買決策的實(shí)證研究...........................................................................131.4問(wèn)題提出.........

10、..............................................................................................................131.5研究假設(shè).....................................................................................................

11、.................142實(shí)驗(yàn)研究.............................................................................................................................152.1實(shí)驗(yàn)?zāi)康?.............................................................

12、........................................................152.2實(shí)驗(yàn)方法......................................................................................................................152.2.1被試............................

13、...........................................................................................152.2.2實(shí)驗(yàn)材料與儀器....................................................................................................152.2.3實(shí)驗(yàn)設(shè)計(jì)....

14、...........................................................................................................162.2.4實(shí)驗(yàn)程序......................................................................................................

15、..........162.3結(jié)果與分析...................................................................................................................182.3.1預(yù)期后悔和神經(jīng)質(zhì)人格對(duì)購(gòu)買決策結(jié)果的影響................................................182.3.2預(yù)期后