植入式廣告摘要翻譯

1、<p>　　摘 要：通過(guò)廣告來(lái)進(jìn)行產(chǎn)品營(yíng)銷(xiāo)已經(jīng)是發(fā)展完備的營(yíng)銷(xiāo)模式，而在各種因素的影響下出現(xiàn)的植入式廣告出現(xiàn)，并以非常驚人的速度搶占著市場(chǎng)。這種巧妙的廣告展現(xiàn)形式降低了受眾的抵觸情緒，激發(fā)消費(fèi)者的購(gòu)買(mǎi)欲望，并且強(qiáng)化了品牌，塑造了品牌偏好，為越來(lái)越多的廣告主所重視。本文以熱播電視劇《咱們結(jié)婚吧》為例，分析植入式廣告的內(nèi)涵及特征，試圖從中探尋出植入式廣告在法律法規(guī)及傳播上的一些規(guī)范策略。關(guān)鍵詞：電視?。恢踩胧綇V告；傳播

2、策略；法律規(guī)制</p><p>　　Abstract: Marketing product through advertisement is now a well-developed marketing mode. The product placement, which is introduced under various affecting factors, has shared the market wi

3、th a dramatic increasing rate. Product replacement is an ingenious advertising displayed form that could decrease emotional conflict of the audiences, stimulate desire of consumers to buy, strengthen the brand and establ