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1、峨眉山旅游項(xiàng)目可行性研究報(bào)告建設(shè)單位：XXX編制時(shí)間：2014年7月3.4市場(chǎng)定位.......................................................................................................................253.4.1目標(biāo)市場(chǎng)定位...............................................

2、.........................................................253.4.2市場(chǎng)容量分析........................................................................................................273.4.3目標(biāo)客戶特征分析...............................

3、.................................................................283.5市場(chǎng)競(jìng)爭(zhēng)分析...............................................................................................................293.6市場(chǎng)分析結(jié)論......................

4、.........................................................................................30第四章第四章項(xiàng)目選址及區(qū)位分析項(xiàng)目選址及區(qū)位分析................................................................................................314.1項(xiàng)目選址

5、.......................................................................................................................314.2區(qū)位分析............................................................................................

6、...........................314.2.1峨眉山基本情況....................................................................................................314.2.2峨眉山交通情況.................................................................

7、...................................314.3地塊分析.......................................................................................................................324.3.1項(xiàng)目區(qū)位及交通分析.........................................

8、....................................................324.3.2周邊環(huán)境................................................................................................................334.3.3地塊周邊各業(yè)態(tài)現(xiàn)狀分析...........................

9、.........................................................334.3.4地塊升值潛力評(píng)估................................................................................................34第五章第五章項(xiàng)目規(guī)劃項(xiàng)目規(guī)劃....................................

10、................................................................................365.1項(xiàng)目定位.......................................................................................................................365.2產(chǎn)業(yè)規(guī)劃...

11、....................................................................................................................365.2.1總體規(guī)劃.............................................................................................

12、...................365.2.2時(shí)尚商業(yè)街區(qū)........................................................................................................375.2.3度假別院區(qū)........................................................................

13、....................................395.3商業(yè)模式.......................................................................................................................415.3.1運(yùn)營(yíng)模式.............................................

14、...................................................................415.3.2盈利模式................................................................................................................41第六章第六章競(jìng)爭(zhēng)分析與營(yíng)銷策略競(jìng)爭(zhēng)分析與營(yíng)銷策略....

15、..........................................................................................436.1項(xiàng)目SWOT分析...........................................................................................................436.1.1優(yōu)勢(shì)（

16、S）...............................................................................................................436.1.2劣勢(shì)（W）...............................................................................................

17、...............436.1.3機(jī)會(huì)（O）..............................................................................................................436.1.3威脅（T）.......................................................................

18、.......................................446.2營(yíng)銷策略.......................................................................................................................446.2.1產(chǎn)品與服務(wù)開(kāi)發(fā)策略.....................................

19、.......................................................466.2.2價(jià)格策略................................................................................................................466.2.3銷售渠道...............................

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